BUSINESS CARDS

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They say a book should never be judged by its cover, but most people are not likely to read it if the cover doesn’t make an impression on them.  In most cases, the business card is the first piece of marketing that is handed over as an introduction. For that very reason, it must leave a last impression on the recipient.

A business card is a highly personal form of marketing and does exactly what you need it to. Business cards serve the key purpose of marketing your business and getting your key contact information into your client's hands… all in a matter of seconds. Fundamental to the value of the business card is its portability. Let Impact Designs create the right Business Card for your business.

Space on a business card surface is premium. It is therefore important that the message one conveys is condensed but provides a strong and clear picture of not just the products and services the company provides, but also of the company’s values, its approach to business as well as its ethos. From the branding, any images, the headline, strapline must be carefully considered. If possible take an unbiased view of other customers, suppliers, and even friends as that opinion may help produce a more effective.

Process choices:

With the rise of internet purchases, the most targeted area has been the business cards, and small booths opening in shopping areas present competition to the traditional printers.  However, if you require something to be right, consistent, and unique, then the batch processing is to be steered away from. As we reiterated before impressions count, and the more unique design, a print process that has been opted for will produce a lasting imprint.

Material options:

The choice of the process determines the ideal material.  Most digital machines will print on a good quality 350gsm and using litho printing the board thickness could be a lot higher which gives the card some substance. Designer boards with textures are often used to make the cards look more distinct.

The finishing touches:

Like with most printing collateral, there is a wide range of print finishing that would uplift the cards amongst which, laminating – matt, gloss, and soft-touch laminating – foil blocking, die-stamping, and even laser cutting brings distinction in this marketing tool.

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